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Wednesday, 20 April 2016 00:00

ViVa Valeur in Bobcaygeon

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            Valorie Livingston is confident her new store, ViVa Valeur (Long Live Value), is going to meet a need in Bobcaygeon—a need for stylish, good quality clothing, she says, that “looks high end but is affordable.”

            She’s confident because before deciding to open ViVa Valeur at 71 Bolton St., in the heart of downtown Bobcaygeon, Valorie did several months of research, talking to as many village residents as she could.

            She discovered that

both low-end and high-end clothing could be found in town, but that affordable—but still smart looking and fashionable—clothes were a sorely missing item.

            She knew she could fill that niche.

            ViVa Valeur will specialize in what Valorie calls “casual dressy clothing lines and active wear,” the likes of Buffalo, Silver, MPG, Rapz (made right here in Canada) and Tango Mango. There’ll even be some pricier choices, like the European Carré Noir.

            Valorie left her family in Ontario in 1999 when she moved to Alberta and married an Albertan. But three years ago, he was killed in a tragic car accident, and she decided to come back east to family supports.

            Visiting a friend in Bobcaygeon, she fell in love with the village (doesn’t everyone?) and decided to open a business here. The rest will soon be history.

            ViVa Valeur will have its grand opening on Sunday, May 1, so be sure to join Valorie and friends for the festivities.

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